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Certainly, the needs of the Ice Age hunter in tracking, locating, and killing a wooly mammoth and then getting the spoils of the hunt back to the cave before they really became spoils were different from those of today's shopper bound for the mall. But how people recognize, organize, and symbolize familiar territory is pretty much the same whether we're dealing with Pleistocene hunters or modern shoppers, as long as we understand that there are these two fundamentally different ways of viewing the world, common to both the Pleistocene hunter and the modern shopper.
The view from the ground. Most people tend to imagine the world "horizontally," visualizing distance and direction from a ground-level perspective and locating themselves in terms of personal space--left, right, front and back, up or down. These folks give and understand directions in terms of landmarks that can be seen from the traditional vantage point of having both feet in contact with terra firma: "See that hill? If you go to that hill and turn left through the woods and across the river, you'll get to where the wooly mammoths live." Or "Drive down this street until you come to the first Texaco station, turn left, go through two traffic lights, and the mall will be on your right." Their maps and mapping techniques tend to be concrete rather than abstract: the river, the hill, the woods, the filling station, the traffic light are the features that dominate both their mental maps and their real maps or pictographic representations of the world they might make for others. When the person with a horizontal perspective wishes to map a forested area, he will most likely draw a bunch of tiny trees. In representing distance between the forest and the cave, or the filling station and the mall, he will use travel time as a surrogate. And in demonstrating the third dimension of terrain, he will draw hills and valleys as "flat" features in two dimensional form.
The view from above. Other people (a minority) tend to imagine the world "vertically." They visualize distance and area in terms of the north-south (x) and east-west (y) coordinates of a two dimensional geographic grid system that they view from above. They give and understand directions in terms of the x-y reference points of the grid system. The world they carry around in their heads is the same world that they see on a conventional map: "Go two miles north, then 0.8 miles west, and the shopping mall will be on the north." These people are able to interpret aerial photographs, satellite images, and conventional maps more easily than those who see horizontally. They readily convert direction concepts into latitude and longitude. They are better at abstract and symbolic mapping rather than pictographic mapping.
The mapmaker with the vertical perspective will show a forested area on a map by surrounding the area with a boundary and then filling it with a pattern or color that symbolizes "forest." Distance may be indicated by specific linear numerical units like miles or kilometers and the map will be drawn at a defined scale in which distance is expressed in these linear units rather than time. And in showing the third dimension or coordinate of elevation (z), the mapper with the vertical perspective will use symbols like hachures, contour lines, or color tints to indicate relief features.
It is important to know here that the vertical perspective can be learned. Many extremely competent explorers, navigators, and others for whom an accurate sense of location-distance-direction is crucial, begin as people dependent upon visual landmarks but learn how to use both instruments and their own senses to locate themselves and other places within the framework of the three-dimensional coordinate system of latitude and longitude and elevation. William Clark, who almost always knew where he was and was a superb maker of maps, was probably one of those people for whom the vertical view of the world came naturally. For him, the use of astronomical instruments to identify precisely his geographic location (latitude and longitude) was verifying what he intuitively knew.
In traveling across the landscape of the real world between the Mississippi and the Pacific, Clark constructed his mental maps before his actual maps. He looked both forward and backward, recognizing the west side of landmarks as well as the east side, and fitting everything into an imaginary grid system before ever putting it down on paper. Meriwether Lewis, no less intelligent and every bit as competent in the field, was just as probably among those people who see the world horizontally. He had to learn to convert his habitual perspective into a vertical one for purposes of navigation and mapmaking. For him, establishing position by instrument was revealing the natural world through scientific measurement.
In the general workaday world of either the ancient hunter or today's shopper, both the horizontal and vertical forms of spatial understanding suffice. Where problems arise with either type of spatial perspective, they come from attempts to recognize, organize, and symbolize territory that is unknown--terrae incognitae. The person who tries to connect his known world with an unknown world has a great deal of difficulty in doing so because his traditional methodology for getting around just doesn't work very well where landmarks aren't known and can't be seen or where there are no primary reference points to obtain estimates of the dimensions of a geographic grid.
There are enormous differences between people in terms of both experience and technology. Consequently, how they go about filling these blank spaces--and telling others about them--is also vastly different. Experience and technology, leavened with imagination, are everything when people try to map world other than their own. Think of the difficulties in exchanging spatial information between peoples whose environments and technologies were as different as those of Lewis and Clark and the native peoples whose environments they were trying to navigate.
—John Logan Allen